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The company was founded by Sumantra Roy, one of the most reputed and respected search engine optimization specialists on the Internet.

Sumantra's articles on search engine optimization have been widely published and quoted in different web sites and newsletters on the Internet. His unique formula for establishing the most appropriate keywords for a site has been used by WordTracker, the most popular keyword research tool on the Internet. This formula is also used by many other search engine optimization companies for establishing the most appropriate keywords for their clients' sites.

What was started as a one man operation in 2000 by Sumantra has now grown to an organization with more than 30 full-time professionals having a combined experience of more than 110 years in designing and optimizing e-commerce web sites. These highly trained and experienced specialists spend at least 25% of their time researching and testing new techniques and keeping themselves updated on the latest changes made by the search engines in their algorithms. The company has so far handled more than 1200 search engine optimization projects for clients all across the world.

We have recently launched a software called LinkExplore that can be used by website owners to obtain tons of new customers and hot leads everyday through reciprocal linking.

When Sumantra is not busy talking to clients or deciphering the latest changes made by the search engines, you will usually find him either spending time with his family, or reading a thriller (Tom Clancy, Jeffrey Archer, John Grisham and Frederick Forsyth are his favorite authors), or traveling (his next trip is to Egpyt to see the pyramids).